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Writer's pictureJamie Applegate

Knife 2.0 Launches Knives for Every Cook

Updated: Jun 14, 2020

This website features a project for COMSTRAT-563, a class in the Strategic Communications Master's Program at Washington State University. The concept is for a faux company called Knife 2.0.


Knife 2.0 offers knife sets and our flagship knife, Knife 2.0, an all-purpose chef’s knife. We also include a free guidebook and knife sharpening and maintenance set with each purchase. Nothing on the website is real or for sale. This site is for education purposes only.


The goal of the project is to create a campaign and professional media for the Knife 2.0, bridging websites, social media and SEO/SEM.



A knife above a black line with text underneath reading Knife 2.0
Knife 2.0 Logo

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